Game
stories, a long practiced custom in the sports world, have lost significance as
generations and technologies age and grow.
There is no reason for a sports fan to read about a specific game
altering play when he or she can go on their computer and watch the same play.
Highlight packages are more exciting than droning recaps and also use
the same sensory system we use when we are watching the actual games.
In his
piece Let’s Reinvent the Game Story, Jason
Fry offers examples of how to change the way game stories are written to make
them more appealing to readers. The most
compelling option he presents is the idea to allow writers to inject their
opinions into recaps, giving readers the opportunity to think about these
opinions and then agree or disagree, finding their own personal stance.
Many sports
media figures have become popular by throwing around opinions. Skip Bayless and Colin Cowherd, while
despised by many, are inarguably successful at what they do: drawing an audience
to their programs. These figures, along
with argumentative shows like Pardon the
Interruption and Around the Horn,
are predicated on the idea of clashing opinions. The audience doesn’t necessarily have to
agree with the opinions being offered, but these personalized views give the
audience a chance to engage with the story.
Some might
argue the integrity of the game story may be compromised if authors are adding
their unabashed opinions on players and teams in a game recap. I concede that the style of game stories will
definitely change, but something must be compromised if these stories need to
be invigorated and opinionated pieces will provide a boost in readership. When the producer of First Take, Jamie Horowitz, first took over the show he said, “I
looked at research, and the brand that resonated most for our fans was
debate”. In the first six months after
becoming producer and increasing the number of debate segments on the show,
ratings went up by almost 200,000 viewers as Deadspin recorded (hyperlink).
Papers and
journals should follow the lead of Horowitz and new media by giving writers
more room to elaborate on their personal thoughts. Readers will engage more with the writing and
find something they would not in a highlight package. Devout, old school
journalists will be pissed off, mud will be thrown by Bayless wannabes, and
readers will flock.
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